Throughout the pandemic, the beauty industry has struggled to maintain sales. Many brick-and-mortar locations have closed and consumers have shifted their spending to online only, exponentially increasing the importance of digital. There are many challenges when it comes to shopping for beauty products online. For example, no digital shade match tool trumps the experience of going into a store and testing out a foundation swatch in person. To mitigate the limitations of online, many merchants are offering samples, free gifts, and discounts on travel-sized products to afford consumers the ability to test products before committing to a full-size purchase. Doing this keeps the return rate low and ensures ongoing customer satisfaction. Direct-to-consumer brands like Glossier, Kosas, and ILIA now offer free samples and utilize upsells and cross-sells at different stages of the checkout funnel.

Checkout Promotions is the perfect Shopify app for serving post-purchase offers that won’t impede the shopping process. Keep customers returning by giving them the opportunity to try new products, either at a free or discounted rate. A/B testing abilities and over 20 eligibility triggers make it easy to figure out what works best for increasing sales and other top key performance indicators.